According to Taylor Kincaid, social media director at Online Optimism, one of the best ways to promote your business is to create a LinkedIn group connected to your company page. Groups are an excellent promotion resource. Join and create LinkedIn groups.Īfter creating company and career pages, it’s time to promote your business on LinkedIn. Job seekers turn to LinkedIn to find promising matches and further their professional development with LinkedIn’s educational resources. Note that you must purchase a LinkedIn career page separately it doesn’t automatically come with a company page. Here’s an example from LinkedIn’s own career page: You can even create multiple versions of the Life tab to target different audiences, such as marketing and IT candidates. This section lets you showcase long-form posts, photo galleries, company leaders, company insights and videos. The Life tab gives job seekers an inside look at your company’s culture. ![]() LinkedIn career pages allow companies to tell their story so they can attract and retain top talent. It’s challenging to hire employees who fit your company culture and possess the in-demand career skills and appropriate experience you need. You should also let other employees know the page is active so they can edit their positions on their personal accounts and add the company page. ![]() Share your login information with another employee in case you lose access to the page or leave the company.When you’re finished, select Create Page. Enter your company details, including your website, organization size and industry.Visit the LinkedIn page creation page and select Company.To create a LinkedIn company page, you’ll need a personal LinkedIn account and a verified email address. Create a LinkedIn company page.Ī company page helps potential customers and job candidates learn more about your business, brand, products, services and opportunities. Here’s how to establish a presence on LinkedIn and start using the platform to further your business. When using LinkedIn to improve your business and build connections, staying true to your brand is crucial. We’ll explain how organizations can take full advantage of LinkedIn and share tips for getting the most out of this powerful professional and business platform. With 50 million weekly personal and professional LinkedIn users, the platform presents opportunities to find jobs, recruit talent, publish and share content, promote products and services, and much more. This article is for small business owners interested in using LinkedIn to benefit their businesses.Īs the professional world continues to adopt online networking and information sharing, job seekers and businesses are leveraging LinkedIn, the well-regarded business and employment-focused social media platform.Showcase Pages let you spotlight specific parts of your business and share content with a targeted audience.To make the most of LinkedIn, share and create posts relevant to your followers and build sponsored ads to further promote your brand and products.A LinkedIn company page can help your business find and recruit top talent.Trying to sell to potential customers who can't even buy what you're selling is wasting everyone's time and may cause followers to tune you out or unfollow you altogether. Not only will impressions and engagement be better, but KPIs like conversions should increase as well because you'll be talking to more qualified customers. By building separate follower communities, brands can more effectively distribute specific messaging about their businesses. This allows them to receive updates from the Showcase Page in their feeds. Users can follow a Showcase Page the same way they follow a brand account. When they engage, you can also use this data to make business or marketing decisions based on market segmentation.Ģ. The followers of these compartmentalized pages will be more satisfied with their feeds because your posts will be more relevant to them. A customer in Anytown, USA wouldn't be interested in posts about a restaurant franchise in a different part of the country. ![]() The followers of a particular bank might want any news or updates that pertain to the company or to their personal banking accounts without wanting to know anything about mortgages or business banking. Rather than showing content to unqualified targets, Showcase Pages allow you to create and distribute content to the audience you want to reach. Showcase Pages allow you to post tailored and more frequent messages relevant to a specific audience segment. ![]() Drive engagement to a tailored audienceĪ lot of a companies messaging may not be right for a brand's main page. This feature offers the following three key benefits:ġ.
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